Why is accounting important? <br/>Who governs accounting? How consistent

is accounting among companies in the same industry?
Can show an example of where accounting rules may be applied differently and yet consistent with GAAP?
Why do we care as a society about accounting rules?
What happens when a company does not follow legitimate accounting practices?
Explain the value of financial ratios and why they are important?
How are they used by companies, by investors, by analysts?

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