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Why is important to focus on industries when examining globalization? Develop a listing of generic elements of a global industry (e.g., global customers). What are the industry drivers for global industry? The appliance industr

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Why is important to focus on industries when examining globalization?   Develop a listing of 

generic elements of a global industry (e.g., global customers).   What are the industry drivers for 

global industry?   The appliance industry produces products that are used in every country. Is it a 

global industry? Will the industry evolve like the automobile industry to the point that there are a 

small number of international firms present in all major markets? What are the global drivers? 

Would the drivers be different if we were examining the automobile industry instead of the 

appliance industry?   How? 

 
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