Best writers. Best papers. Let professionals take care of your academic papers

Order a similar paper and get 15% discount on your first order with us
Use the following coupon "FIRST15"
ORDER NOW

You are evaluating a product. The market demand for the product can be low or high

/in /by

You are evaluating a product. The market demand for the product can be low or high.
The product requires an investment of $1000.

If the market demand is high, the product will have a payoff of $2000. If the market demand is low, the product will have payoff of $900.

You do not know whether the market demand is high or low, but you know the probability that the market demand will be high is 70%, and that it will be low is 30%.

Given the above information, you calculate the NPV to be:

(0.7*2000 + 0.3*900) – 1000

Now, a market research organization offers to complete survey to determine whether the demand will be high or low BEFORE you make the 1000 investment.

What is the value of the survey to you? That is, the maximum amount you would be ready to pay to have the survey conducted?

(Your answer should be positive)

 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"