1) What is the point of benchmarks and budgets—why do creative plans need quantitative components?

1) Why is it important to align IMC goals with corporate goals? 2
March 13, 2020
What is the difference between objectives, strategies, and goals?
March 13, 2020

1) What is the point of benchmarks and budgets—why do creative plans need quantitative components?

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2)Why is it important for marketers to set specific objectives for advertising and promotion: What criteria must these objectives meet to be valid?

 
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