1) Why is it important to align IMC goals with corporate goals? 2

When an Avon representative sells cosmetics
March 12, 2020
1) What is the point of benchmarks and budgets—why do creative plans need quantitative components?
March 13, 2020

1) Why is it important to align IMC goals with corporate goals?
2) What is the point of

benchmarks and budgets—why do creative plans need quantitative components? Please describe what you judge to be the most useful of these.

 
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