As a manager of a chain of movie theaters that are monopolies in their respective markets, you have noticed much higher demand on weekends than during the week
As a manager of a chain of movie theaters that are monopolies in their
respective markets, you have noticed much higher demand on weekends than during the week. You therefore conducted a study that has revealed two different demand curves at your movie theaters. On weekends, the inverse demand function is P = 20 – 0.001Q; on weekdays, it is P = 15 – 0.002Q. You acquire legal rights from movie producers to show their films at a cost of $25,000 per movie, plus a $2.50 “royalty” for each moviegoer entering your theaters (the average moviegoer in your market watches a movie only once).
What type of pricing strategy should you consider in this case?
– Third degree price discrimination
-Block pricing
-First degree price discrimination
-Second degree price discrimination
What price should you charge on weekends?
Instruction: Enter your response rounded to two decimal places.
$
What price should you charge on weekdays?
Instruction: Enter your response rounded to two decimal places.
$
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