Social Media Marketing Evaluation

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Question Description

Introduction

For this assignment you will be evaluating the social media strategy of a firm of your choosing. Your analysis of the company’s social media marketing efforts should be in-depth and your analysis should exhibit an understanding of how to apply the topics we’ve discussed this semester. You will also need to include recommendations for improving the company’s social media marketing strategy.
Include:

  • This assignment allows students to evaluate the practices of a real company and assess the effectiveness of the firm’s social media marketing practices based on what they have learned. Students are also tasked with developing social media marketing strategies that would be helpful to the company they evaluate. This assignment relates to CLO’s 2-4.
  • Total points for assignment: 150

Directions

Social Media Marketing Evaluation- You are required to submit a 5-8 page paper describing your assessment of a particular company’s social media strategy. For this paper you should:

  1. provide an introduction of the firm, the industry in which it operates and describe its target market
  2. discuss its social media usage and how the firm is using various platforms
  3. evaluate the firm’s social media strategy and make recommendations.

Your assignment should be typed in Times New Roman 12 pt. font with 1” margins. Be sure to include headings for each section.
Cite all sources appropriately using APA style formatting.

Rubric

Marketing Evaluation

Marketing Evaluation
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContentAdequately describe the role of social media for the firm, examine its target marketing efforts in social media and evaluate the firm’s social media strategy. Also, make suggestions based on best practices.
112.0 ptsAbove Expectations
Responds to every assignment requirement with originality. Displays a familiarity with the texts and topics being discussed.		 111.0 ptsExceptional
Responds to every assignment requirement with originality. Displays an exceptional familiarity with the texts and topics being discussed.		 104.0 ptsMeets Expectations
Responds to most assignment requirements with originality. Displays a familiarity with the texts and topics being covered.		 78.0 ptsBelow Expectations
Fails to respond to some assignment requirements. Does not display a familiarity with the texts and topics being covered.		 45.0 ptsDoes Not Meet Expectations
Fails to respond to assignment requirements. Does not display a familiarity with the texts and topics being covered.
112.0 pts
This criterion is linked to a Learning OutcomeLength and Format
40.0 ptsAbove Expectations
5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.		 39.0 ptsExceptional
5 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.		 38.0 ptsMeets Expectations
5 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides.		 28.0 ptsBelow Expectations
Less than 5 pages. At least one error in formatting.		 14.0 ptsDoes Not Meet Expectations
Less than 5 pages. Errors in formatting.
40.0 pts
This criterion is linked to a Learning OutcomeCitations
28.0 ptsAbove Expectations
Properly cites reference materials used.		 27.0 ptsExceptional
Properly cites reference materials used.		 24.0 ptsMeets Expectations
1-2 incorrect or missing citations and/or reference list entries		 20.0 ptsBelow Expectations
3-4 incorrect or missing citations and/or reference list entries		 8.0 ptsDoes Not Meet Expectations
Multiple incorrect or missing citations and/or reference list entries
28.0 pts
This criterion is linked to a Learning OutcomeGrammar and Spelling
20.0 ptsExceptional
Exceptional use of proper English and free of all typographical errors and grammatical mistakes.		 19.0 ptsAbove Expectations
Proper English usage and free of all typographical errors and grammatical mistakes.		 18.0 ptsMeets Expectations
Proper use of English and 1-2 typographical errors and grammatical mistakes.		 14.0 ptsBelow Expectations
Use of proper English and 3-4 typographical errors and grammatical mistakes.		 5.0 ptsDoes Not Meet Expectations
Multiple English errors, typographical errors, and grammatical mistakes.
20.0 pts
Total Points: 200.0
 
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ECOM322 Social Media Marketing

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Question Description

[Jeddah KitchenHub ] is the largest Restaurant Equipment Supplier that sell [Catering Equipment, Cooking Equipment, Ovens, Food Holding and Warming Equipment, Food Preparation, Beverage Equipment] to the end consumers. And they sell it online on their website and in their local store.
The goal is to assess where [Jeddah KitchenHub ] is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP].
For this part of the assignment, you need to write a report that describe the following aspects of the business.
Complete the work on the previous assignment
5. Target Market
6.Implementation [Content Ideas]

7. Evaluation and Measuring

8. Conclusion

9.Reference list
Assignment Guidelines:

Follow ALL the instructions in the attached file
Your report length should be between 1000 to 1200 words.

A mark of zero will be given for any submission that includes copying from other resource without referencing it.
 
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Social Media Marketing

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Question Description

Please use STAPLES Company for this assignment.
Each group will identify a company of interest that engages in corporate social networking. Students are encouraged to select companies with social networking sites that they have personally used in the past. The company may be public or private, for-profit or non-profit, and provide goods or services.
Once a company has been identified, collaborate within your team Discussion area here and work together to answer each of the following questions in the Discussion area of Unit 9 in one (1) collective answer post for each of the three different days beginning with Saturday. Depending on however many students are on your team, you might want to assign each member one of the following questions and have a sixth person post the collective team response. Do not forget to post your team’s response to items 1–6 to the Unit 9 regular Discussion area using your team letter.

  1. What social media website(s) does the company utilize?
  2. Who is the company’s target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?
  3. Compare the company’s social networking site with its official website. How does the content and language differ between the two sites?
 
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social media marketing

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Question Description

How does Audi use their social media platforms differently(in Facebook, twitter, instagram and youtube)? Please research what kinds of content/messages are communicated on each social media platform (Focus on differences!). Gather information on how companies make different use of their social media platforms. Write about 200-300words.
 
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