Marketing Manager within an organisation

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Marketing – Task 1 – 1,000 words
 
TASK 1: You need to provide a 10-minute PowerPoint presentation with a recommended word limit of 1,000 & slide count of approx. 10 slides, you must include speaker notes at the bottom of each slide.
 
In your PowerPoint slide, you must make effective use of PowerPoint headings, paragraphs and subsections as appropriate.
 
Your speaker notes must be included on the Notes Page which can be clicked on at the bottom of your slide or alternatively access through View menu > Notes Page > click on bottom text box to add commentary. This additional commentary should be your speaker notes and offer context to the slide.
 
All work must be supported with research and referenced using the Harvard referencing system.
 
Your slide must focus on all the questions below to explain the role of marketing and how it interrelates with other functional units of an organisation
 
Scenario
 
You are applying for the role of Marketing Manager within an organisation (you can use your current organisation or an organisation you can obtain the relevant information on) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.
Tasks
This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:
 
(i) Introduction to the concept of marketing, including current and future trends.
 
(ii) An overview of the different marketing processes.
 
(iii) Explain the key roles and responsibilities of the marketing function.
 
(iv) Explanation of the role and responsibilities of a marketing manager in the context of the organisation.
 
(v) An explanation of how marketing influences and interrelates with other functional departments of the organisation.
 
(vi) Analyse the significance of interrelationships between marketing and other functional units of an organisation
 
(vii) The value and importance of the marketing role in the context of the organisation.
 
(viii) Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
 
(ix) Conclusions that emphasis the significance of having effective interrelationships between different functional departments.
 
(x) References
 
Find below resources to help in answering the questions below:
To read more: https://www.diffen.com/difference/Marketing_vs_Sales
 
 
To read more : https://blog.saleslayer.com/10-responsibilities-marketing-departments
 
 
To read more: https://www.mindtools.com/pages/article/newSTR_66.htm
 
 
To read more: https://smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.html
 
 
 
To read more: https://www.linkedin.com/pulse/20141012060211-243475995-marketing-environment-analysis-laying-the-base-of-marketing-planning/
 
 
 
 
To read more: https://www.cleverism.com/marketing-department-organization-tools-responsibilities/
 
http://www.sanandres.esc.edu.ar/secondary/Marketing/page_14.htm
 
https://www.liveadmins.com/blog/why-marketing-sales-and-support-departments-need-to-collaborate/

 
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Climatic Change in Developing Countries

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Checklist:
The draft
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is 700 words long (+/- 10%) for Draft 1
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is 1500 words long (+/- 10%) for Draft 2
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uses headings and subheadings
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has double-line spacing
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is typed in Arial size 11 or Times New Roman size 12
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has been checked with the online Common Error Detector at http://www2.elc.polyu.edu.hk/cill/errordetector.htm?subject=LSGI1B02&draftNumber=1 (for Draft 1)
http://www2.elc.polyu.edu.hk/cill/errordetector.htm?subject=LSGI1B02&draftNumber=2 (for Draft 2)
The introduction
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introduces the topic by providing background information
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defines the key terms in the essay title – ‘climate change’, ‘obligations’, ‘damage’ and ‘emission reductions’
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states your general view on the question and objective of the essay (i.e. thesis statement)
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shows that this is a moral/ethical/political issue
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gives an overview of how the essay is organised
The body paragraphs
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focus on impacts of climate change (e.g. comparing one or more developing countries with developing countries, in terms of who will suffer most from climate change)
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focus on mitigating measures to combat climate change, such as agreements and policies (for Draft 2 only)
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discuss if these agreements and policies on mitigation take account of the moral issue raised in your question (for Draft 2 only)
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discuss society’s response
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respond to the thesis statement and overview in the introduction (NB: do not contain irrelevant information)
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contain a topic sentence each
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contain explanations and examples to support the topic sentences
The conclusion (optional for Draft 1 and 2)
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restates your stance on the question and the objective of the essay
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summarises the main arguments in the essay
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discusses briefly the implications based on the arguments
Referencing – APA
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Have you used a wide range of quality sources (at least 5, preferably in English)?
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Have you cited sources in most parts of your essay rather than just in certain parts?
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Have you used integral citations, non-integral citations and direct quotations properly?
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Does your end-of-text reference list match your in-text citations?
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Have you followed the APA style consistently?

 
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You need to write 3000 words adopting a case study approach that facilitates the critical analysis and evaluation of leadership demonstrated in the safe and effective delivery of evidence based care.

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UPDATED TASK TO DO (3,000 words)
You need to write 3000 words adopting a case study approach that facilitates the critical analysis and evaluation of leadership demonstrated in the safe and effective delivery of evidence based care.
SCENARIO
Susan is a patient on a rehabilitation unit. She has a diagnosis of schizoaffective disorder and borderline personality disorder. She often experiences mood swings and constant feelings of paranoia and being watched. She copes with these feelings by occasional self-harm and can sometimes be aggressive and disturbed, when bothered by paranoid feelings and a raised mood.
The past 72 hours have been particularly disturbed for Susan. She has expressed concerns that both staff and patients are plotting to poison her food, and she has made indeterminate threats to “retaliate” if she feels she has been poisoned.
You receive a phone call from Susan’s sister, who lives in a different city. Susan is visiting with her 12 year old nephew and would like to visit that evening. Susan is very fond of her nephew and often talks of him and spends her limited money on buying him gifts.
Staffing levels are adequate but low on the ward that evening and several other patients are quite unwell and agitated. Outline a management plan for this situation.
Case studies are adapted from, Callaghan P, Playle J and Cooper L (eds) (2009) Mental Health Nursing Skills, Oxford, UK: Oxford University Press.
 
With sample practice experience, analyse and evaluate your management and leadership skills and those of nurses/clinicians around you in the safe and effective delivery of evidence based care by:
 
(a) Critically review and appraise appropriate evidence and relevant scientific theory to evaluate clinical risk and promote safe decision making when caring for people with complex needs.
 
(b) Critically evaluate the application of leadership and management theories in promoting professional values and standards in relationship – centred care.
 
(c) Critically analyse and apply leadership and management skills in ensuring high quality innovative and evidence – based care.
 
Task 1 Guidance to Follow below:
From the scenario above you are required to complete a 3,000 word task in which you will critically evaluate the leadership demonstrated when delivering safe and effective evidence based care.
 
With sample practice experience, demonstrate your ability to analyse and evaluate your management and leadership skills and those of nurses/clinicians around you in the safe and effective delivery of evidence based care by:
 
You should include the following elements:
(1.) Critically examines the application of leadership and management theories, protocols and guidelines in promoting and maintaining professional values with reference to current and seminal literature/evidence considering:
(a) leadership and management theories and relevant guidelines
(b) protocols and policies
(c) Consider alternative approaches with reference to current and seminal literature/evidence.
 
(2) Critically examines appropriate evidence and relevant scientific theory to evaluate clinical risk and promote safe decision making when caring for people with complex needs.
(a) Examines appropriate evidence and relevant scientific theory to evaluate clinical risk and promote safe decision making when caring for people with complex needs.
(b) Evaluate your role in this situation and how this impacted upon the service user, his/ her carer, and the outcome.
(c) Consider what could have been done differently, if anything.
 
 
(3) Critically examines appropriate theory that is related to the development of a therapeutic and professional relationship when delivering evidence based care
(a) Examines appropriate theory that is related to the development of a therapeutic and professional relationship when delivering evidence based care
(b) Consider how effective leadership and management could have or did have an impact on the service user and his/her carer in the safe and effective delivery of evidence based care.
(c) Reflect upon and discuss how the actions of nurses/clinicians involved the service user and contributed to their recovery/care.
(d) Evaluate the management of and minimisation of risk, including positive risk taking in the management of complex issues highlighted in your case study.
(e) Reflect upon and discuss how this case study may inform your future practice and additional learning actions needed to aid your development as a nurse.
 
Please note:
The tasks above must be supported by a wide range of relevant seminal and contemporary literature, NOT just textbooks. It should be referenced using the appropriate and recent references and in APA referencing style.
You should avoid using bullet points – use well-structured sentences to express your ideas
Increase critical analysis in your work – Avoid stating things as fact without evidence Use literature not just to back up ideas but to explore different perspectives
Evaluate the literature rather than just describing it.
 

 
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Building Trust and Ethical Decision-Making in an Organization

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Building Trust and Ethical Decision-Making in an Organization
 
 
Student’s Name
 
 
Instructor
 
Course
 
Date
 
 
 
 
 
Introduction
For every business to excel, all stakeholders must work together. Managers alone cannot drive a company to success. They have to engage and involve the employees and other players in the decision-making process. Also, feedback by the customers keeps on track and enables the respective players to satisfy customer needs appropriately. Most importantly, managers must start by building trust in their organizations. It allows the employees to accept responsibilities and conduct their duties without any doubt. As a result, they offer quality services to the customers. Also, ethical decision-making is a crucial driver for businesses. It is the responsibility of managers to ensure the smooth running of the organization. However, it can only be achieved if they can allow subordinate staff and other employees to get involved in the decision-making process. Primarily, managers should encourage ethical decision-making in the organization. Meadows Regional Medical Center (MRMC) is a communal health center stationed at Vidalia, USA. It offers numerous pharmaceutical services to consumers. It offers pediatrics radiology, cancer care, heart care, and orthopedics, among other services. Having served as an employee in the company for three years, I understand the extent to which managers try to build trust in the organization. Additionally, I acknowledge how ethical decision-making is encouraged in the organization. Therefore, this report focuses on the former and the latter.
The extent to which Managers Try to Build Trust in the Organization
Research by Podsakoff, MacKenzie, and Podsakoff (2016, p. 172) indicates that companies with high levels of trust experience low employee turnover, excellent employee morale, and productive workforce. Therefore, it is vital for a company to build trust both internally (among the employees) and externally (with the customers). High trust organization has three main characteristics- that is, they are driven by respect, credibility, and fair treatment. Managers in MRMC encourages the employees to remain ethical in business practices. Also, they respect individual employees’ contribution during the organizational decision-making process. Notably, high trust in the company helps to impact cooperative and tolerant cultures, a strong sense of shared determination, and the spirit of working together to support the drive. Managers in MRMC have moved into an extra mile in the attempt to build high trust in the organization.
First, the managers have been encouraging dialogue and multilateral communications among the coworkers, and between leaders and the employees. Through one on one interaction between them and employees, it has enhanced trust among them. The workers are in a position to air their grievances and contentment about the company (Trittin & Schoeneborn, 2017, p. 315). Thus, the problems that are affecting the employees easily reach the top leaders. It ensures that immediate measures to resolve the issues are taken. This progress, in turn, leads to increased productivity as their morale is raised knowing that they are highly regarded. As a result, they feel to be part and parcel of the company, and if the company fails, they fail too. To avoid misleading information, managers should be open to their counterparts. Workers, therefore, respect their managers and trust among them is strengthened. The MRMC managers share ideas with their coworkers and thus establishing helpful links that enhance the organization’s performance. They create a good picture of the institution and hence assure them of their stand to avoid speculations hence ensuring strong ties.
Second, MRMC managers recognize and reward employees’ achievements adequately. They appreciate and acknowledge their hard work. Through this strategy, the managers give workers chances to shine internally and externally. They present good works to the other stakeholders and in meetings. By doing so, they offer the teamwork as their own because they trust the employees. Credit is extended to motivate the workers for an excellent performance.  Rewards are motivational, and the workers feel recognized; therefore, they reciprocate by being loyal (Howard et al., 2016, p. 1054). They undertake their duties and responsibilities as expected. It ensures that the relationship between them is strengthened and a sense of fairness, recognition, and belonging inculcated. The employees in MRMC benefit through the apprenticeship program and tuition assistance. Professional development and job training. The employees are given sick days, bereavement leave, vacation, and paid time off and paid holiday. Also, they award the employee’s performance bonus. Therefore, MRMC workers are highly regarded. Trust between them and the managers is maintained to the latter.

 
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