You Are Required To Critically Review An International Expansion And Marketing Strategy: International Marketing Assignment

University Griffith College Dublin (GCD)
Subject International Marketing

Assignment Brief

You are required to critically review an international expansion and marketing strategy for a company of your choice. This should be a global or international company operating in multiple countries. You are required to review your chosen company’s international strategy from an external perspective. Please note that you are not required to conduct primary research.

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You are required to use two markets that your chosen company operates in and compare and contrast their strategy in each market on the criteria below.
Please include the following in your review:

  • Description of the company
  • Overview of chosen markets
  • Description of marketing offering and competition
  • PEST factors that may affect the company in selected market Entry mode
  • Level of standardization vs adaption
  • Recommendations for marketing mix
 
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The Effects Of The Coronavirus Will Have Far-Reaching Effects On Economies Worldwide: Finance Assignment

University National College of Ireland (NCI)
Subject Finance

Assignment Details:

Please read the following case study and answer the question that follows.

Coronavirus, Consumption and the Economy

The effects of the coronavirus will have far-reaching effects on economies worldwide. The outbreak began in China, which is sometimes referred to as the workshop of the world. While Ireland’s direct exposure to China is small in that it accounts for just 4pc of goods exports and 2.5pc of services, it is a growing market, and tourism and investment links are on the rise. China sits at the center of global supply chains that criss-cross a world in which parts of products are sourced in one country, assembled in others, and finally sold here in shops up and down the country. China is a prolific exporter of essential factory goods, and as an increasingly important consumer market for the rest of the world. There is widespread concern that assembly lines around the world could be forced to shut down for lack of components made in China.
A number of months ago the Chinese government imposed quarantine restrictions in response to the coronavirus, which was mostly concentrated in the province of Hubei, an industrial center for cars, electronics, textiles, and machinery. The outbreak has rekindled fears of a global wave of infections that are similar to the concerns that emerged during the severe acute respiratory syndrome (Sars) outbreak which killed 800 people across the world in 2003 after it broke out in China’s Guangdong province.
At the beginning of the outbreak consumers worldwide began to stockpile certain items. In Hong Kong, hundreds of toilet rolls were stolen by armed robbers. Toilet rolls became a hot property in the densely packed business hub, despite government assurances that supplies remain unaffected by the virus outbreak. Supermarkets found themselves unable to restock quickly enough, leading to sometimes lengthy queues and shelves wiped clean within moments of opening. Also purchasing on staples like rice and pasta as well as hand sanitizer and other cleaning items increased.

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In the early months of the outbreak empty spaces where hand sanitizers used to be in shops like Boots, Tesco and Aldi led to people checking out websites like eBay for these products. In February a hand sanitizer was selling online for €3 and on a given day 40 were sold, a month later the same product was available for €4 with sales of 35 on a given day. The shops which still had stocks were rationing the purchase to two units per customer within some cases accompanying signs saying the rationing is to ensure that as many people as possible are protected. Articles appeared online outlining how we could make our own sanitizers at home. In March, Irish Distillers – the makers of Jameson Whiskey and part of the global drinks group Pernod Ricard are starting to produce hand sanitizing gel. This will be provided to the Health Service Executive free of charge in partnership with Cork firm Mervue Laboratories.
In the early weeks/months of the outbreak, it was reported that the world was facing a “chronic shortage” of personal protective equipment in the fight against the coronavirus. This then led to factories like Irema in Limerick scaling up their production. In operation in Kilmallock since 1985, Irema has plenty of experience of global health scares that have been to the forefront of providing increased global mask supply during the SARS epidemic in 2003 and the Swine Flu pandemic in 2009 among others. The Covid-19 coronavirus is surpassing both of these in terms of global demand. In January we were turning out 1.3 million masks a week and now (June 2020) we are doing four million and this figure is growing all the time,” Kieran O’Brien, the company’s marketing manager told the Irish Examiner.
On June 19th, in Ireland, Taoiseach Leo Varadkar announced that there would be an acceleration to the easing of restrictions that had been implemented due to COVID 19. Several businesses that were not due to re-open until later phases were moved into phase three commencing on June 29th. Gyms, cinemas, hairdressers and barbers, etc. can reopen from the 29th of June.

Questions:

Part A

Analyze the above case study using Demand, Supply and Equilibrium in Markets for products like surgical masks, hand sanitizers, and food staples like rice and pasta. Consider the situation from the early months of the virus outbreak to the present time. Include diagrams in your answer.

Part B

Using the Aggregate Demand (AD) and Aggregate Supply (AS) Side Model analyses the impact of the acceleration of Ireland’s roadmap for exiting the Coronavirus lockdown. Consider the impact of this on the three macroeconomic objectives of the government. Include a diagram in your answer.

Part C

Select ONE another concept from the following to analyze the case study:

  • Elasticity and Total revenue for hand sanitizers OR
  • Heuristics and Decision Making
 
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he Covid-19 (Coronavirus) Pandemic Is Having A Significant, Global Impact On Businesses: Business Management Essay

University Trinity College Dublin (TCD)
Subject Business Management

Assignment Details:

You are required to write an expository essay on the following topic:
“The Covid-19 (Coronavirus) pandemic is having a significant, global impact on businesses across all functional areas of management. Assess and discuss the impact and two specific challenges it poses on the functions of Operations Management, Marketing (and Sales) Management, Financial Management, and Human Resource Management and the corrective actions they should take, in relation to an organization with which you are familiar.”

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Your essay should reference the topics covered in this module where relevant.

  • Introduction – based on the strength of the thesis statement (see here for more information on this) and outlining the scope of the essay.
  • Body of the essay – based on the lucid presentation and comprehensiveness of the essay in covering key topics and the insight, relevance, and accuracy of challenges, relevance, and extent of illustrative examples used and the practicality of prescribed corrective actions.
  • Conclusion – based on the summation of the essay and clarity and strength of the closing statement in addressing the research topic.
 
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SOC20260: Find Two Articles Based On Original Empirical Research From Peer-Reviewed Journals- Quantitative Sociology Literature Review

University Trinity College Dublin (TCD)
Subject SOC20260: Quantitative Sociology
Question 1. Find two articles based on original empirical research from peer-reviewed journals. Your article should report quantitative research based on original, or secondary data analysis. You may find your articles using the library’s online subject resources page, or by choosing a journal from the list below (all of which may be accessed via UCD library).
Question 2. For each article, answer the following questions:
a. What sampling procedure is used, and do you think it is appropriate?
b. What are the main concepts measured in the study, and do you think the measures used are valid?
c. What methods were used to analyse the data?
d. Do you find the author’s conclusions convincing?
Question 3. Give each article’s full citation using the Harvard referencing system. List of suitable peer-reviewed academic journals:
American Sociological Review; American Journal of Sociology; Social Forces; European Sociological Review; Sociology; Irish Journal of Sociology; Sociology of Education; Gender and Society; Journal of Marriage and Family; Journal of European Social Policy; Journal of Ethnic and Migration Studies; Journal for the Scientific Study of Religion; European Journal of Public Health; European Journal of Population; Work, Employment, and Society; Criminology and many more.

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Assignment 1: Additional Guidelines

Please note that the guidelines below contain examples from peer-reviewed journals. You may not use the same articles like the ones used in the examples.

1. How do I find articles?

You can either enter the title of the journal in the library’s search engine and browse for articles within a specific journal: http://www.ucd.ie/library/ …or use databases such as Sociological Abstracts to search multiple journals by keyword: http://libguides.ucd.ie/sociology. Click the ‘Journal Articles and Databases’ link from the above page and scroll to the bottom to find links to journal databases.

2. What is empirical research from a peer-reviewed journal?

Journals publish three main types of material depending on the type of journal: research articles, theory articles, and book reviews. Empirical research is research based on data analysis. For this assignment, you are required to find quantitative research – studies using survey data, census statistics, or national statistics for example. It will be obvious from scrolling through the various articles contained within a journal which ones are suitable. Articles based on empirical research will report details on the data used, some presentation of summary statistics perhaps, and will present data analysis and findings. A theoretical paper makes no reference to data and carries little data analysis.

3. What is original or secondary data?

Studies can use two kinds of data collection: new data can be collected by the authors themselves using survey instruments designed and administered themselves (original), or data can be taken from other previously published studies, from public records, census material, or international research agencies (secondary).

4. What format or layout should I use?

There are two ways to approach this: as a pair of separate single-article reviews, or an integrated review based on a single topic. If you find two articles based on separate topics, or using different approaches, it is fine to divide the assignment between two separate reviews, if each point is addressed in each section.

5. Do I have to use one of the journals provided?

No, these are suggestions. Using the search facilities linked above, you can either search databases by keyword or search within specific journals. There are hundreds of subfields and journals, and it is fine to use any from across the social sciences if they are based on data analysis.

6. What is a sampling procedure?

As discussed in week two, sampling is the process by which units are selected for inclusion in a study. It is the way we select people or places for inclusion in our research. A good sample is, in theory, a representative (all relevant groups are included, such as genders, ethnicities, class backgrounds), so we can generalise our findings from sample to population. It is not always possible to achieve a representative random sample. There are two main types of sampling – probability, and non-probability.
data and methods
Although probability samples are most common and best suited for quantitative research, they are not always possible, so sometimes you will find non-probability samples used in quantitative research. You will usually find details of sampling procedure (sampling method, procedure, technique, refer to the same thing), in a section titled ‘Data and Methods’ in the article. The title of this section will vary from journal to journal, but will usually discuss the sampling procedure, and how data were collected.

7. What are concepts/measures?

Concepts are definitions of abstract sociological phenomena. Confusion usually arises here, because we use some terms interchangeably in the course. This is part of becoming a professional social researcher – learning the terminology. Abstract sociological phenomena are things like social class, social inequality, social capital, but also things that are more self-evident like gender, religion, or education.
Measures are the specific items we use to gather data on concepts. A measure of the concept of social class might involve asking people their occupation, or income. This would allow us to rank many different individuals on a scale from low-high social class (and there are many ways of doing this). Studies will often use multiple concepts in their research and analysis – such as education, globalisation, or inequality, for example. You don’t need to name and discuss all the concepts but try to identify two key ones.

8. What is validity?

In fig 2, the author is reporting a study on the impact of the informal economy, using country-level data. The informal economy is any work conducted, but not reported for tax reasons (off the books work). Validity exists when a measure captures what we intend it to, or when it adequately reflects the full meaning of the concept. In this case, we might question whether a more direct measure based on government data, or official estimates. Relying on businesses to estimate may also result in bias, since some may have an interest in over or under-reporting its extent.
measure of informal economy

9. What are the methods used to analyse the data?

Some methods of analysis will be complicated. You don’t need to understand exactly how the data were analysed, or what the results are reporting. The point of this assignment is reading and identification. Identify the methods used, and report how the authors analysed the data. Do you find the authors conclusions convincing? This will depend on your assessment of the previous points. Was the sample sound? Did they measure their concepts convincingly? Do the findings seem plausible?

10. How much detail?

This is a short assignment. Let the word count guide your level of detail – 750 words per article is not much.

11. What if I get something wrong?

This is not about getting things right, identifying the sample exactly, or naming it correctly. We want to see evidence that you can find research articles, that you can identify the various components of an article, and that you have made some attempt to engage with the course material and key ideas of the module so far. You will be rewarded for showing that you can identify the relevant sections and that you are attempting to understand the key terms and vocabulary of the module – sampling, measures, concepts, etc.

12. What if I need more help?

Use the Brightspace forum. Please do not ask me to check whether the material is suitable – this is the point of the assignment. It will take time to find suitable articles (it shouldn’t take too long), and you need to read them, perhaps multiple times, to become familiar with the layout and style of research reporting.

 
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