DB8002 Capella University Corporate Business Strategy Questions

Question Description

Discussion #1
Corporate Business Strategy
Complete the assigned readings for this unit. Research and select a publicly traded Fortune 500 company to use as a case study for both this discussion and the assignment for this unit.
Discussion
• What was the original growth strategy for the case study company selected?
• How has the growth strategy evolved to the present day?
• To what extent is the original growth strategy in place?
• And are the principles described from the Porter (1996) and Collis and Rukstad (2008) articles still applicable?
Your discussion post should be a minimum of 350 words and incorporate the assigned readings and one reference on the Fortune 500 company selected. To allow other learners time to respond, you are encouraged to post your initial responses in the discussion area by 11:59 p.m. central standard time Thursday.
Response Guidelines
Read all posts and respond to at least two other learners. Your responses must be at least 50 words in length and strive to extend the dialogue and analyses with related content.
Learning Components
This activity will help you achieve the following learning components:
• Describe the design of business models.
• Follow APA protocols and format.
• Identify business model, industry value chain, and marketing theory criterion applicable to a selected Fortune 500 or a local Fortune 500 company.
• Identify a real-world example of the application of a business model.
• Demonstrate critical thinking.
Resources
• Can You Say What Your Strategy Is?.
https://campustools.capella.edu/redirect.aspx?link
HARVARD BUSINESS REVIEW
To retrieve articles from Harvard Business Review, follow these steps:
1. Log in to the Capella University Library.
2. Click the Journals tab and type the journal title, not the article title (search Harvard Business Review, not “A maverick CEO…”, “What is strategy”, “The innovator’s DNA”, etc.).
3. Click Search. A list of matches appears.
4. Click the database name (for example, Business Source Complete) that appears beside the journal title and year span you want.
Do not use the Search inside this journal box.
5. A search page with three rows of search fields appears. Enter the following information in the search fields:
• Leave the journal name as it appears. Leave the words “Select a Field (optional)” as is in the second field in the same row.
• Enter the article title in the first field in the third row. Change “Select a Field (optional)” in the second field to TI Title. Note: If the title includes punctuation, do not include question marks when entering the article title.
Typically this should be enough to pull up the article. If needed, you can also enter the last name of the author in the first field in the third row. Change the “Select a Field (optional)” field of that row to AU Author.
6. Click Search.
7. Scroll through the list of results to find the one you want.
8. Click the HTML Full Text or PDF Full Text link.
Note: If you cannot find an article try searching for only one word in the title. Remember to check your spelling.
• Fortune 500.
http://beta.fortune.com/fortune500
• Pipelines, Platforms, and the New Rules of Strategy.
https://campustools.capella.edu/redirect.aspx?link
• What Is Strategy?.
https://capellauniversity.libguides.com/hbr
Discussion #2
Area of Interest
Preparation
This last unit asks you to select one area of interest to you from Unit 2, Business Structures, through Unit 9, Business Strategy Concepts. Based on your selected unit, research contemporary business challenges (within the last 12 to 18 months) that would be of value for a DBA research project.
Discussion
What were some of the main concepts presented and discussed from the unit you selected? This is the opportunity to refresh and expand on the concepts presented and discussed by your peers.
What business challenges did you uncover based on the articles you researched? Why would researching this challenge area be of value?
Your discussion post should be a minimum of 350 words and incorporate your researched articles.
Response Guidelines
Read all posts and respond to at least two other learners. Your responses must be at least 50 words in length and strive to extend the dialogue and analyses with related content.
Learning Components
This activity will help you achieve the following learning components:
• Identify perspectives.
• Develop personal learning self-development, and self-knowledge.
• Demonstrate critical thinking.
Resources
• The Business Model Canvas | Transcript.
THE BUSINESS MODEL CANVAS
1. VALUE PROPOSITIONS
• What are the critical needs?
• What value do we deliver?
• What bundles of products/services?
• What is the minimum viable product?
2. CUSTOMER SEGMENTS
• Who do we help?
• Who are most important?
• What are customer personas?
3. CHANNELS
• How does our product/service get to the customer?
• Which channels to reach which customer segments?
• Physical and/or mobile-web?
4. CUSTOMER RELATIONSHIPS
• How do we get, keep, and grow customers?
• How do we interact?
• What does the target segment expect?
• What customer touch point? Social Media?
5. REVENUE STREAMS
• For what value are customers willing to pay?
• What revenue model strategy?
• Pricing strategy? How much does each revenue stream contribute?
6. KEY RESOURCES
• What key resources do our value propositions require?
• Finance? Physical? Intellectual? Human?
7. KEY PARTNERS
• Who are the key partners and suppliers?
• What do we need from them?
• What key activities do they perform?
8. KEY ACTIVITIES
• What key activities-processes to our value prositions require?
• Production? Supply chain? Management? Customer relationships?
• How do we do it?
9. COST STRUCTURE
• What are the most important costs of the business model?
• Which resources are the most expensive?
• Which keys activities are most expensive?
 
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Grantham University Business Outcomes Planning Wheel Questions

Question Description

Refer to page 56 in the book The Four Questions of the Outcomes Planning Wheel as well as the template linked below, and apply the case study in the lecture to the wheel and answer each question (the case study is in the Week 2 Lecture under “Here is a quick real life example…”) You do not need to submit the template/outcomes planning wheel, but can use it writing your response.

Refer to the question list in the lecture as well for additional help when using the wheel and writing your response.
Template Download Here.
The requirements below must be met for your paper to be accepted and graded:

  • Write between 1,250 – 1,750 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
The case study that is being referenced is within the Week 2 lecture itself (under “here is a quick real life example”). There are a set of questions there that you’ll be responding to in a fully formed essay. In the Week 2 instructions, you’re asked to use the outcomes planning wheel. You can and should use that wheel, but do need not need to submit it for grading. You can submit it if you’ve used it, though, for feedback — but it will not negatively affect your grade if you do.
Here is a quick real life example:
The Application Analyst (AA) department manager, Lori Williams, called the training department and asked to sit down and discuss the new product they were rolling out to all the company’s AAs, worldwide, and what training could be offered starting on August 11 and ongoing as they were looking to roll out Document Manager on October 2. This product would affect 2500 people.
Lori Williams met with two trainers, Sarah Ward and Caroline Smith. Lori explained that all of the AAs were creating the same documentation over and over again, but had to save it to their own desktops and were unable to share the information because they didn’t have a document repository. Document Manager was going to fix this problem. All of the AAs could then share documentation. Document Manager too would have a template in it for the AAs to use. Document Manager would make the AA’s work much easier and quicker. The AAswere asked by upper management to be more effective with their documentation. Lori wanted to train all 2500 employees worldwide before Document Manger went out to the company on October 2.
Sarah and Caroline asked Lori what the AAs were using now to type up their documentation and what would be different with Document Manager. Lori explained that now AAs used Word Perfect, however Document Manager would use Microsoft Word. Due to this huge change Lori believes every employee effected needs to come to a training class that should last at least two hours, if not longer. Since the training would have to be on a computer, the training departments computer classroom’s only hold 15 people per class. Lori also said that she would like to see each employee pass a test using Word and Document Manager before attaining access to the new programs. She went on to explain that she would also like to have online training for Document Manager and Word available for all employees via their intranet site. Lori also told Sarah and Caroline that upper management had not yet decided how to reach the global employees for this training. Times were tight and they didn’t want to pay for the employees to travel or for Sarah and Caroline to travel. Lori said that she trusted Sarah and Caroline would have the right answer for upper management.
Lori also gave Sarah and Caroline some background on the AAs. She told them that for the most part the AA department’s abilities and familiarity with computers and software was exceptional. Lori had taken over that department only two years ago, but she explained how she weeded out the non-performing employees and replaced them with hard working, smart, efficient ones. Sarah and Caroline were excited about working with this audience.
From this quick example ask yourself the following questions:

  • What organizational goal is driving this training?
  • What will the benefit be?
  • What is the skill gap?
  • What competencies (knowledge, skills, or attitudes) will this program need?
  • What evaluation will be used to measure the level of goal achievement?
  • Who will be trained?
  • What is the estimated class size?
  • How many classes will there be and how long will this training last?
  • What are the knowledge and skill prerequisites?
  • What type of program is being proposed?
  • What media, if any will be used in the training?
  • What will happen if we do not deliver the training?
  • What are the restrictions or limitations for delivering a program?
  • What other methods may be used to reach the goal (include limitations and advantages)?

Understanding the solution to the issue at hand is the goal. Gathering information from the senior management and non-supervisory employees will provide the information needed.

 
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Management of Contracts and Relationships Paper

Question Description

Please Check the detailed requirement which is attached below named BCPM0028 Module Outline Reading List. I will also attach materials related to the paper. Wish you complete the paper by reading the materials and following the professor instructions.
“If a SCM approach is taken as the basis for the management of the construction project supply relationship, then it becomes clear that there are two potential risk management routes: use the contract or manage the relationship”. (Edkins, 2009:126)
The above quotation from Edkins (2009) is offering two potential risk (and uncertainty?) management routes for managing the construction supply chain relationship. Considering recent attempts within the industry to move from transactional to enterprise approaches to managing projects (most specifically infrastructure, i.e. Project 13), these two routes offer an interesting area to explore both theoretically and practically.
Task: Cooperation (the management of contracts) and coordination (the management of relationships) have been identified as two problems of project organising (Soderlund, 2012). Critically discuss how the principles of supply chain management might be applied to help alleviate these problems.
Support your case with reference to published material. Include case studies if you wish. You might like to start your readings by looking at Chapter 2 of Pryke (2009), which is Item No. 24 on the reading list above; Chapter 6 by Edkins (2009) in the same book and Söderlunds chapter in the Oxford Handbook of Project Management which has been loaded onto Moodle.
Supplemental Information:
For marking scheme, word count and referencing requirements please refer to the Course Notes. Your role in dealing with this assignment is to identify relevant published material and discuss and analyse this material, making a case in response the question set. Some of the material published may contain case study material which you may wish to refer to also. Case study material might be useful but do not construct your discussion around the case study material solely – use it to illustrate the conceptual points that you derive from the literature.
A good academic essay will always cite recent journal articles in addition to some key book-based references. Use Google Scholar but avoid web-based material unless you are certain of the quality of the source.
Professor’s instructions:
We set out the principles of supply chain management in the first lecture and as well as the literature cited there, these are also discussed in the early Chapters (including introduction) of Pryke’s 2009 book. In a paper such as this we would expect you draw on a number of sources of literature to establish some basic definitions/concepts and principles. It may be that you find some ambiguity and differences between authors and this is for you to interpret, but across those authors you will find some basic principles, and indeed some explanatory models.
The term paper question then asks you to critically discuss how these principles may be applied to alleviate the organising problems of cooperation and coordination. I would expect to see some discussion on the definition of these problems before an analysis of how the SCM principles might alleviate them.
It is not for me here in this forum to say whether or not the principles you present above are correct or not, because I want to see those presented and discussed in the term paper by referencing the literature you have read.
At least 20 references in Harvard style.
3000 words except references. Low repetition.
 
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Grolsch case and questions

Aberystwyth University

Question Description

Double-spaced for 4 pages
1)Grolsch utilizes the MA framework for EVALUATING the attractiveness of beer markets in various COUNTRIES; for EACH of the MA (Market Attractiveness) elements individually, which would you retain, eliminate, modify—-and why?
2)Grolsch utilizes the BA framework for a different reason: (a) explain the reason that Grolsch uses the BA framework, and (b) for EACH of the BA (Business Assessment) elements, identify which would you retain, change, or eliminate, and explain why you would do so.
3)Review the exhibits in this case that show the attractiveness of the beer markets in various countries in terms of beer consumption and growth: does Grolsch perform well in the most attractive countries i.e. the ones with the greatest volume of beer consumption and high growth? Please explain briefly your answer.
4)EXTRA CREDIT OF UP TO +0.3—Please explain briefly your choice as to the type of multi-country company that is Grolsch (BEFORE its relationship with SAB Miller) using the BARTLETT textbook descriptions: Global, Multi-national, International, or Transnational (choose one only).
 
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