DeVry LAWS310 Week 1 Dq 1 & Dq 2 latest 2016 September

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DeVry LAWS310 Week 1 Dq 1 & Dq 2 latest 2016 September

Question

dq 1

Sarbanes-Oxley (graded)

The Sarbanes-Oxley Act of 2002 suggests that businesses develop a code of ethics. How effective is a code of ethics in preventing unethical conduct? Review the sample code of ethics of Big Cheese Corporation in Chapter 8. Are there any clauses in this code that you believe need to be more specific? Why?
dq 2

Corporate Social Responsibility? (graded)

What is corporate social responsibility? Provide two examples of corporations that meet that definition of corporate social responsibility and identify what they do that makes them socially responsible.

 
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ashworth college BM350 Online Exam 1

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ashworth college BM350 Online Exam 1

Question

Part 1 of 1 – 90.0/ 100.0 Points
Question 1 of 20
5.0/ 5.0 Points
As economies advance, a growing proportion of their activities focuses on the production of:
A. products.
B. events.
C. experiences.
D. services.
Question 2 of 20
0.0/ 5.0 Points
Companies address needs by putting forth a __________, a set of benefits that they offer to customers to satisfy their needs.
A. brand
B. value proposition
C. deal
D. marketing plan
Question 3 of 20
0.0/ 5.0 Points
__________ goods constitute the bulk of most countries’ production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Luxury
Question 4 of 20
5.0/ 5.0 Points
If a marketer uses warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a:
A. service channel.
B. distribution channel.
C. communication channel.
D. relationship channel.
Question 5 of 20
5.0/ 5.0 Points
Michael Porter’s value chain would identify which of the following as a support activity?
A. Shipping out final products
B. Marketing products
C. Procurement
D. Servicing products
Question 6 of 20
5.0/ 5.0 Points
What are hollow corporations?
A. Companies that market their products through franchisees
B. Companies that have liabilities exceeding their assets
C. Companies that outsource all production to suppliers
D. Companies that do not have any physical presence and only operate online
Question 7 of 20
5.0/ 5.0 Points
The success of online purchasing resulted in __________ in the delivery of products and services by intervening in the traditional flow of goods through distribution channels.
A. disintermediation
B. diversification
C. reduced competition
D. deregulation
Question 8 of 20
5.0/ 5.0 Points
When companies measure the number of people who are willing and able to buy their products, they are measuring:
A. demand.
B. price elasticity.
C. real needs.
D. standard of living.
Question 9 of 20
5.0/ 5.0 Points
The __________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service).
A. operations processes
B. manufacturing processes
C. primary activities
D. secondary activities
Question 10 of 20
5.0/ 5.0 Points
__________ has three characteristics: (1) it is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) it has applications in a wide variety of markets; and (3) it is difficult for competitors to imitate.
A. Core competency
B. Market sensing process
C. Corporate social responsibility
D. Strategic business unit
Question 11 of 20
5.0/ 5.0 Points
A(n) __________ is when a company might seek new businesses that have no
relationship to its current technology, products, or markets.
A. concentric strategy
B. diversification strategy
C. horizontal strategy
D. intensive growth strategy
Question 12 of 20
5.0/ 5.0 Points
The “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of __________ marketing.
A. event
B. property
C. service
D. place
Question 13 of 20
5.0/ 5.0 Points
The last step in the value creation and delivery sequence is __________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.
A. developing
B. positioning
C. communicating
D. reversing
Question 14 of 20
5.0/ 5.0 Points
James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described as part of the:
A. market-sensing process.
B. new-offering realization process.
C. customer acquisition process.
D. customer relationship management process.
Question 15 of 20
5.0/ 5.0 Points
Juan Garcia plans the daily promotional releases about his company’s products and services. He can be described as a __________ planner.
A. strategic
B. selective
C. tactical
D. niche
Question 16 of 20
5.0/ 5.0 Points
Value delivery process can be divided into three phases, out of which “choosing the value” implies __________, which is the essence of strategic marketing.
A. segmentation, developing, and delivering
B. targeting, positioning, and communicating
C. targeting, positioning, and delivering
D. segmentation, targeting, and positioning
Question 17 of 20
5.0/ 5.0 Points
A characteristic of a __________ is that it can be a single business or collection of related businesses that can be planned separately from the rest of the company.
A. strategic business unit
B. subsidiary unit
C. merged unit
D. niche market unit
Question 18 of 20
5.0/ 5.0 Points
The __________ includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
A. economic environment
B. management environment
C. strategic environment
D. task environment
Question 19 of 20
5.0/ 5.0 Points
A __________ is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
A. metamarket
B. vertically integrated market
C. horizontally integrated market
D. marketspace
Question 20 of 20
5.0/ 5.0 Points
Which of the following holds that consumers prefer products that are widely available and inexpensive?
A. The product concept
B. The production concept
C. The selling concept
D. The marketing concept
 
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ashworth college BZ440 Online exam 2

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ashworth college BZ440 Online exam 2

Question

Part 1 of 1 – 80.0/ 100.0 Points
Question 1 of 20
5.0/ 5.0 Points
From a __________ perspective, resources are wasted unless they contribute to success in the marketplace, and the more direct the contribution, the better.
A. global economic
B. customer service
C. strategic manager’s
D. world-class manufacturing
Feedback: Page 36
Question 2 of 20
5.0/ 5.0 Points
The concepts of trust, integrity, and __________ are part of the value system of total quality.
A. morality
B. responsibility
C. vision
D. legality
Feedback: Page 57
Question 3 of 20
5.0/ 5.0 Points
One of the best ways managers can help build trust is to:
A. ensure that organizational guidelines are followed.
B. protect the interests of those who are not present at the time as if they were.
C. promote responsibility and total quality expectations.
D. demonstrate integrity and ethical behavior.
Feedback: Page 56
Question 4 of 20
0.0/ 5.0 Points
When handling an ethical dilemma, managers should select the option that will most likely:
A. pass the various ethics tests.
B. build strength in the organization.
C. set the best example for employees.
D. None of the above
Question 5 of 20
0.0/ 5.0 Points
Managers can play a role in promoting ethical behavior on the job by:
A. maintaining sound financial standards.
B. implementing total quality.
C. ensuring customer satisfaction.
D. developing written ethics guidelines.
Feedback: Page 58
Question 6 of 20
5.0/ 5.0 Points
Before beginning the planning process, an organization should:
A. establish a corporate vision.
B. conduct a SWOT analysis.
C. identify the organization’s mission.
D. establish a strategy planning team.
Feedback: Page 37
Question 7 of 20
5.0/ 5.0 Points
__________ refers to the values that are subscribed to and fostered by society in general and by individuals within society.
A. Ethics
B. Maslow’s Hierarchy of Needs
C. Morality
D. Social responsibility
Feedback: Page 53
Question 8 of 20
5.0/ 5.0 Points
A __________ is something an organization does so well it can be viewed as a competitive advantage.
A. quality standard
B. vision
C. differentiation strategy
D. core competency
Feedback: Page 37
Question 9 of 20
5.0/ 5.0 Points
Which one of the following is NOT a category of competitive strategy?
A. cost leadership
B. product positioning
C. market-niche
D. differentiation
Feedback: Page 36
Question 10 of 20
5.0/ 5.0 Points
Which of the following statements is true concerning strategies used to execute a strategic plan?
A. Organizations should communicate at all times.
B. Consult with only managers.
C. Adjust to administrative barriers.
D. Be flexible but do not improvise.
Feedback: Pages 47-48
Question 11 of 20
5.0/ 5.0 Points
The __________ approach to ethics is a pragmatic approach based on the belief that people are basically good.
A. best-ratio
B. black-and-white
C. full-potential
D. morally responsible
Feedback: Page 58
Question 12 of 20
5.0/ 5.0 Points
To promote successful execution of strategies, organizations should undertake which of the following strategies?
A. Eliminate administrative barriers
B. Conduct a secondary SWOT analysis
C. Hold a stakeholder’s gap analysis
D. Contract with an execution specialist
Question 13 of 20
5.0/ 5.0 Points
When providing ethics training, it is important to:
A. facilitate, don’t preach.
B. stimulate discussion.
C. highlight practical applications.
D. All of the above are important.
Question 14 of 20
0.0/ 5.0 Points
Which of the following statements does NOT apply when developing a mission statement?
A. Include the how-to statements.
B. Describe the “who, what, and where” of the organization.
C. Be brief, but comprehensive.
D. Choose wording that is simple.
Feedback: Page 41
Question 15 of 20
5.0/ 5.0 Points
An organization’s responsibilities for ensuring ethical behavior include:
A. paying whistleblowers to speak up.
B. creating and ethical environment.
C. establishing in-house courts and juries.
D. refusing to talk to the media.
Question 16 of 20
5.0/ 5.0 Points
Change that is __________ on employees will be resisted, but change that is __________ by employees who are involved in and prepared for it will be accepted and promoted.
A. Engendered; inflicted
B. Embraced; engendered
C. Engendered; embraced
D. Inflicted; engendered
Question 17 of 20
0.0/ 5.0 Points
Managers have three main responsibilities in regard to ethics. Which of the following is NOT one of those?
A. They are responsible for creating an internal environment that promotes, expects, and rewards ethical behavior.
B. They are responsible for helping employees make ethical choices.
C. They are responsible for setting an example of ethical behavior.
D. They are responsible for helping employees follow through and exhibit ethical behavior after the appropriate choices have been made.
Question 18 of 20
5.0/ 5.0 Points
__________ is a balanced approach for organizations to address economic, social, and environmental issues in a way that aims to benefit people, communities, and society.
A. Best-ratio ethics
B. Corporate social responsibility
C. Full-potential ethics
D. The balanced scorecard
Feedback: Page 65
Question 19 of 20
5.0/ 5.0 Points
Which of the following is NOT a value that leads to peak performance and excellence?
A. Creativity
B. Quality
C. Dependability
D. Opportunity
Question 20 of 20
5.0/ 5.0 Points
Strategic management is:
A. creative thinkers who look at their business environment from a different perspective.
B. expansive and wasteful.
C. constantly seeking gaps in the marketplace that their companies can fill.
D. management that bases decisions within an ethical framework.
 
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trident eth501 module 3 slp latest 2017

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trident eth501 module 3 slp latest 2017

Question

Module 3 SLP
Normally people choose the product or service they purchase
based on finding the best quality for the lowest price. It is rare that
corporate social responsibility (CSR) plays a big role when most people decide
on where to take their business. However, Uber’s largest competitor Lyft is
trying to use the issue of CSR to lure customers away from Uber.
Review Chapter 13 of Brusseau (2012) on CSR, and do some
research on any attempts Uber and Lyft have made to improve their CSR. Here are
is an example of Uber’s claims to CSR from their webpage:
Shifting expectations: Finding better ways for cities to
move, work, and thrive. (2017). Retrieved from:
https://www.uber.com/helping-cities/
Likewise, here an example from Lyft’s webpage on their
claims to CSR:
Paving the way for greener cities. (2015). Retrieved from:
https://blog.lyft.com/posts/earthday
Finally, this article is critical of both Lyft and Uber
regarding CSR:
Griswold, A. (2017, March 3). Lyft might be “woke” compared
to Uber, but that’s a low bar. Quartz. Retrieved from:
https://qz.com/945304/lyft-ceo-john-zimmer-said-the-company-is-woke-maybe-compared-to-uber/
After you’ve finished reviewing Chapter 13 of Brusseau
(2012) and have done some research on Uber and Lyft (use the above articles
plus some other recent articles that you find), write a 2- to 3-page paper
addressing the following issues:
Evaluate Uber’s CSR efforts. Based on your research on Uber
as well as the various theories of CSR in Brusseau (2012), do you think their
CSR efforts are mostly hype or are genuine?
Evaluate Lyft’s CSR efforts. Based on your research on Lyft
as well as the various theories of CSR in Brusseau (2012) do you think their
CSR efforts are mostly hype or are genuine?
Overall, do you think their CSR efforts will lead either one
of them to greater success? Or do you think most consumers (including yourself)
will be more likely only to consider price and quality of service?
SLP Assignment Expectations
Follow the guidelines in The Student Guide to Writing a High
Quality Academic Paper.
Don’t forget to properly cite your sources—both in-text and
as end references!
You are expected to demonstrate evidence of critical
thinking—as defined in the background materials and the grading rubric. Don’t
just summarize information. Instead demonstrate your ability to come to a
conclusion and support your conclusion using logical arguments
 
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