What incentives influence firms to use international strategies? What are the three basic benefits firms can gain by successfully implementing an international strategy? Why? Determine why, given the advantages of international diversification, some firms choose not to expand internationally. Provide … Continued
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Module Learning Outcomes The following LOs are achieved by the student by completing the assignment successfully 1. Identify the role of Marketing within the context of an organisation and the different business orientations that a business can adopt. 2. Demonstrate knowledge of the foundations of Marketing and have an understanding of the fundamental Marketing philosophy embedded in Ethics. 3. Demonstrate understanding and application of the marketing mix. Assignment Objective The aims to provide a basic understanding of the nature, scope and purpose of marketing in an organization, to identify the main theoretical concepts behind the practice of marketing,
Assignment Tasks Ahmad and David are two enterprising youths. They graduated from New York University last year with degrees in Marketing Management. They thought instead of taking up a job, they would launch a franchise company called “Warrix” specialized in sports apparel. Having learnt of the future of sports apparel business, a wealthy investor has decided to invest in their business. Ahmad and David have now set their sights high. Starting with a single shop in Japan this year, they aim to expand their business in GCC countries in a few years to come. However, the market competition seems to be tough as there are bureaucratic procedures in the chosen country market to start a business. Task: Students should work individually and should conduct a research about one from any country within GCC economic and the business environment for Sports Apparel write a report and present main findings as a full details Marketing Plan. You will conduct background research (secondary research – journal articles, industry magazines, websites, news reports) into the product area, the chosen market, conduct a PESTEL analysis of GCC Market and outline major elements of the environmental analysis. You will be required to understand the potential consumer market to identify a target market (through the segmentation process).
The Marketing Plan should include the following sections: • Executive Summary • Marketing objectives • Consumer Behavior analysis • PESTEL analysis • Business Portfolio analysis
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1.Position � describe your advice/solution to a particular problem or issue 2.Reasons � describe why/how this solves the problem(s), benefits your audience 3.Example(s) � support the benefits selected based on evidence, examples and research.(refer to source/authority during your presentation), overcome any potential resistance 4.Position � re-state in different words your solution to the particular problem/issue Review 5.Recap main takeaways points. End powerfully, on a positive note and with a call to action.
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