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Advertising and Rhetorical Theory

Advertising and Rhetorical Theory No unread replies. No replies. Attach or post a link to an
advertisement and offer a concise explanation of the target audience by engaging in a short rhetorical

critique of the ad. What can you infer about the target audience of this ad from its rhetorical appeals?

What does this suggest about the advertisers’ perceptions of that audience’s needs, wants, and desires?

How did you arrive at those conclusions? Make specific references to the week’s readings (including in-

text citations and bibliographic entries) and substantiate all of your claims with clear textual evidence from

the ad. To help you get started, you can use Tag’s facilitated critique of Dewar’s Scotch from the reading

as a model for your initial post.

Sample Solution

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Principles and codes in ethics

For this project, choose an organization you know (for example, a company you have worked for on a full-

time or part-time basis or worked for as a volunteer). Use principles and codes in ethics that you learned

in this course to identify real moral issues or problems you realized at work and elaborate on how to solve

them.

The project should cover any four out of the following topics already discussed throughout the semester:

(topic (a) is a must as to be included in the project for all students)

a.Normative theories for professional ethics
b.Corporate responsibility: Social Responsibility initiatives
c.Moral Issues in recruitment and selection policies and decisions
d.Employee privacy at the workplace
e.Conflict of interests in Businesses
f.Job discrimination in the work arenas
gConsumers’ rights and product safety
h.Preserving environment: a firm commitment

Sample Solution

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Procedures for setting up mobile devices to connect to the network and troubleshooting common issues.

Consider the following scenario:
Your work at a law firm. Your boss is trying to use her mobile device for work that she is doing for your law

firm. You are the only one in your firm that knows anything about mobile devices and how they connect to

your system. She has not had time to be well-informed on the best way to connect her device and is having

trouble getting it set up to use. She stopped by your cubicle as the “tech person” in the firm and says she

needs you to draft a memo for everyone to teach them how to use mobile devices and how to troubleshoot

any issues that may come up.
Create a MEMO to the firm (lawyers and staff) outlining all of the procedures for setting up mobile devices

to connect to the network and troubleshooting common issues.
Make sure you add some “common sense practical use of mobile devices” suggestions.
Remember that these employees are likely easily perplexed by technology jargon

Sample Solution

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Statistical inference

Statistical inference is a concept that is not too difficult to understand when using cross-sectional data.

For example, a population mean is not the same as a sample mean. There is uncertainty regarding the

population mean given sample information and thus we have to rely on confidence intervals. But what

about time-series?
How can you make statistical inference about some population, given a sample at hand (using quarterly

data from 1960-2020, for example) Describe the relationship between a sample and a population when

using time series data. Your answer should not exceed the word limit of 300 words.

Sample Solution

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