Help with project: style="color:rgb(58,58,58);background-color:rgb(248,254,255);"
Help with project:
style=”color:rgb(58,58,58);background-color:rgb(248,254,255);”>Hello I need help coming up with a 20 page marketing plan based on the article “Access Health CT: Marketing Affordable Care” addressing:
· State assumptions
· Gather initial information
· Audit the market
· Determine the marketing strategy and business communication standards to be used
· Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
· Set marketing goals and objectives
· Describe any benchmarks from other competitors or industries
· Prioritize marketing objectives
· Specify marketing actions
· Explain any global marketing issues in the marketing plan
· Specify any limitations to implementing the plan
I also need help coming up with 2 page executive summary to present facility’s leadership that summarizes and defends the marketing plan. Best practices of business communication should be used.
Access Health CT: Marketing Affordable Care article
http://www.hbs.edu/faculty/Pages/item.aspx?num=47483