IHP 670 Marketing Plan Presentation Guidelines and Rubric Marketing, while not a formal part of your final project, is an important aspect of program

IHP 670 Marketing Plan Presentation Guidelines and Rubric Marketing, while not a formal part of your final project, is an important aspect of program planning, design, and evaluation. In order for your program to be effective, you need to get the word out. This presentation identifies how you plan to do that. For this assignment, develop a brief presentation demonstrating an effective social marketing plan for your program (identified in Milestone One). This marketing plan should follow the five Ps of marketing:  Product: What services and/or product does the program offer?  Place: In what communities or populations will the program be marketed?  Promotion: What is the social marketing message, and how will it be promoted?  Price: How much will this program cost the stakeholders—consumers, payers, and employers?  Profit or Benefit: How will the stakeholders tangibly benefit from the program? Guidelines for Submission: Your assignment must be submitted as a 2- to 3-slide presentation with at least three sources, which should be cited according to APA style. You may use PowerPoint, Prezi, or another presentation software approved by your instructor. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Product and Place Clearly and concisely identifies product (program) and place where it will be marketed Identifies product (program) and place where it will be marketed Identifies only product (program) or place Does not identify product (program) or place where it will be marketed 10 Promotion Explains methods of promotion for the program, which are innovative and mindful of the target audience and cultural competence Explains methods of promotion for the program Briefly explains methods of promotion for the program Does not explain methods of promotion for the program 25 Price Identifies and justifies a reasonable price range for the program Identifies and justifies a price range for the program Briefly identifies but does not justify price range for the program Does not identify or justify a price range for the program 25 Profit Clearly explains expected profit margin and justifies resource allocation Explains expected profit margin and justifies resource allocation Briefly explains expected profit margin and justifies resource allocation Does not explain expected profit margin or justify resource allocation 30 Articulation of Response (APA Style and Mechanics) Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%

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