IHP 670 Marketing Plan Presentation Guidelines and Rubric Marketing, while not a formal part of your final project, is an important aspect of program

IHP 670 Milestone One Guidelines and Rubric The program plan includes the implementation of a needs assessment and identification of expected outcomes. First, you will be assessing the needs of the identified healthcare community/organization and developing the desired outcomes of the proposed healthcare program. Managers develop formal program plans in order to make sure that ideas for programs are feasible and align with the strategic vision of an organization or community. The program plan is a roadmap that helps the manager develop expected outcomes that will be measured against the expectations of various stakeholders in the community. In your program plan, you will perform an informal needs assessment based on the organization that you selected and was approved by your instructor. Specifically, from a management perspective, perform a needs assessment by following the steps below:  Introduction o Create an introduction that describes your chosen organization, including name, location, focus, and any pertinent demographic factors.  Needs Assessment o Examine the organizational design for potential program development. o Identify potential needs through analysis of healthcare disparities. For example, are there needs that are not currently being met? o Analyze the cultural competence of the current healthcare programs or environment. Is the current environment accessible to those of different cultures and socioeconomic backgrounds? o Recommend a strategy to achieve the desired results, based on the results of your assessments. o Explain how your strategy aligns with ethical practice guidelines. Does your program consider or involve the ethical practice guidelines of the health professions that are involved in administering the program? For example, will your program involve nurses, pharmacists, social workers, physicians, and so on?  Outcomes o Identify the anticipated outcomes of your program. How do you see the program working to achieve your desired results? o Examine the current process flow and how your new program proposal would fit into it. What effect would the program have on other programs in the flow? o Predict the impact of the proposed program. What other areas of the community or organization will it affect? Why? If there is no impact, explain your reasoning. o Predict the impact of the proposed program on cultural competence. How will it impact compliance with cultural competence standards? If you believe there will be no impact, explain your reasoning. Guidelines for Submission: While your final project will be a presentation with detailed speaker notes, all of your milestones for this project will be in paper format. For the final submission, you will convert your papers into presentation format by adding information to slides and speaker notes. Your paper for this milestone should be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and proper APA formatting. Include at least three citations. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value Introduction Identifies and describes the institution where the new program would be implemented, including institution name, location, focus, and other pertinent demographic identifiers Identifies and describes the institution where the new program would be implemented, but response is cursory, ambiguous, or lacking necessary detail Does not identify and describe the institution where the new program would be implemented 9 Needs Assessment: Potential Assesses the organizational design for potential program development Assesses the organizational design for potential program development, but response is cursory, vague, or inaccurate Does not assess the organizational design for potential program development 9 Needs Assessment: Disparities Assesses community needs in terms of healthcare disparities Assesses community needs in terms of healthcare disparities, but response is cursory, vague, or inaccurate Does not assess community needs in terms of healthcare disparities 9 Needs Assessment: Cultural Competence Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit Assesses the organization’s healthcare programs in terms of the level of cultural competence they exhibit, but response is cursory, vague, or inaccurate Does not assess the organization’s healthcare programs in terms of the level of cultural competence they exhibit 9 Needs Assessment: Strategy Recommends an appropriate and logical programmatic strategy, based on results of assessments Recommends a programmatic strategy, but strategy is inappropriate or illogical or is not based on results of assessments Does not recommend a programmatic strategy 9 Needs Assessment: Alignment Logically assesses programmatic strategy for alignment with ethical guidelines Assesses programmatic strategy for alignment with ethical guidelines, but assessment is cursory, vague, or illogical Does not assess programmatic strategy for alignment with ethical guidelines 9 Outcomes: Anticipated Outcomes Articulates the anticipated end result and explains how the program will produce results within the organization Articulates the anticipated end result and explains how the program will produce results within the organization, but response is cursory or vague Does not articulate the anticipated end result and does not explain how the program will produce results for the organization 9 Outcomes: Fit Describes how the program will fit into and interact with the rest of the organization Describes how the program will fit into and interact with the rest of the organization, but response is cursory, vague, or illogical Does not describe how the program will fit into and interact with the rest of the organization 9 Outcomes: Other Areas Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why Assesses the impact, or lack thereof, of the program on other areas of the organization or the community, explaining why, but response or reasoning is cursory, vague, or illogical Does not assess the impact, or lack thereof, of the program on other areas of the organization or the community 9 Outcomes: Standards Assesses the impact of this program with respect to complying with cultural competence standards Assesses the impact of this program with respect to complying with cultural competence standards, but response is cursory, vague, or inaccurate Does not assess the impact of this program with respect to complying with cultural competence standards 9 Articulation of Response (APA Style and Mechanics) Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%

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