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One of the “values” that we seem to have in the United States has been reinforced by that giant of retailers — Walmart.

A reference in APA format must be given

One of the “values” that we seem to have in the United States has been reinforced by that giant of retailers — Walmart. The concept of “everyday low pricing” reflects America’s penchant for “low prices.” Everywhere we go, as consumers, we see the signs that proclaim “sale,” “50% off,” “Lowest prices in town,” and similar.

Relative to the Asian market, Walmart had its clock cleaned when it attempted to promote its “everyday low pricing” in Japan. What happened there and what lesson did Walmart learn that might reflect on consumer values in THAT country
 
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