Please provide ORIGINAL response to following question. Do not take

assignment if you are not able to perform well. Thanks.
Please see attached rubric and follow rubric to achieve full points on paper.

Purpose:   Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Monitoring competitors’ performance is a key aspect of performing an external environment analysis.  This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

Instructions:
Students will perform an external analysis on an industry where a company from the list below operates and competes.

-3D Systems [NYSE: DDD]
-IHS Market Ltd [NYSE – IHS]
-Intuitive Surgical, Inc. [NASDAQ ISRG]The PowerPoint should focus on factors related to the company’s industry and the environment that it and its competitors make. The factors to measure are those identified in SWOT, 5 Forces, PESTEL, EFE, and CPM.
In completing the assignment, students will perform research on the selected company, its industry, and its competitors and respond to the required steps below:
Step 1:  Create a PowerPoint Presentation.  The final product will be no longer than 20 slides  including the title page and reference page.  Students will use the note section of the PowerPoint to discuss, explain and support the reasoning for information presented in each slide.
Step 2:  Review assignment grading rubric.
Step 3:  In completing the assignment, students are required to support the reasoning using in-text citations and a reference list.  If information is taken from a source document, it has to be cited and referenced.  Both in-text citations and an associated reference list are required.  View the sample APA paper under Week 1 content.  Students may also look under Course Resources>>Student Toolbox for APA resources.
Step 4: Complete an External Environmental Analysis:
Use tools, concepts and information from your own research to perform an external analysis of the company’s environment.  Include the following:

-Company overview
-Industry analysis2)   Competitive analysis.  [Use the company’s closest competitors plus the selected company.]
3)   Techniques Analysis:  PESTEL, Five Forces, OT from SWOT, EFE, and CPM.

-Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.
-Utilize the Notes section to support each slideStep 5:  Using the grading rubric, ensure all required elements are represented in the presentation.
Step 6: Proofread for organization, spelling, and grammar and completeness.

-Use the spell check in MS PowerPoint as a first measure;
-Have someone who has excellent English skills to proof the presentation;

 ATTACHMENT PREVIEW Download attachment

CriteriaOutstandingSuperiorGoodSubstandardCompany Overview2.25 pointsCompanyoverviewis accurately andcomprehensivelydiscussed.(2.025 – 2.25)1.9125 pointsCompanyoverview isaccurately presentand most areas arethoroughlydiscussed.(1.8 – 2.024)1.6875 pointsCompanyanalysis is mostlyaccurate;some areas arethoroughlypresented butothers may needclarification oradditionalinformation.(1.575 – 1.79)1.4625 pointsCompanyoverviewattempted but keypoints were missingor superficiallypresented.(1.35 – 1.574)Content: IndustryAnalysis2.25 pointsIndustry analysiswas presentedaccurately andcomprehensively;includes PESTELanalysis, FiveForces, analysisof strategicgroups, ideas thatcan be borrowedfrom strategicgroups, gaps inindustry thatcould lead toopportunities.(2.025 – 2.25)1.9125 pointsIndustry analysis ispresent accuratelyand most areas aredevelopedincluding PESTELanalysis, FiveForces; analysis ofstrategic groups,ideas that can beborrowed fromstrategic groups,gaps in industrythat could lead toopportunities.(1.8 – 2.024)1.68755 pointsIndustry analysisis mostlyaccurate;some areas arethoroughlypresented butothers may needclarification;PESTEL and FiveForces isdiscussed butcould be morethorough,strategic groupsmentioned; gapsmentioned butopportunities notfully addressed.(1.575 – 1.79)1.4625 pointsAttempted toan industry analysisbut key points weremissing orsuperficiallypresented.(1.35 – 1.574)Content: 2.25 points1.9125 points1.6875 points1.4625 points

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Competitive AnalysisCompetitive analysis wasperformedaccurately andcomprehensively;identifiedcompetitors,competitorproduct/service;competitorstrengths andweaknesses;strategies usedby eachcompetitor toachieve theirobjective; marketoutlook.(2.025 – 2.25)Competitive analysis is accuratelypresent and mostareas arethoroughlydiscussed.(1.8 – 2.024)Competitive analysis is mostlyaccurate;some areas arethoroughlypresented butothers may needclarification.(1.575 – 1.79)Competitivewas attempted butkey points weremissing orsuperficiallypresented.(1.35 – 1.574)Content: ExternalEnvironment – Techniques and Tools2.25 pointsFour or moretechniques andtoolswere accuratelyandcomprehensivelyusedwith thoroughexplanations.(2.025 – 2.25)1.9125 pointsThree techniquesand tools wereaccurately andcomprehensivelyused with thoroughexplanations; fouror more techniquesand tools used butmay not have beendepicted accuratelyorcomprehensively.(1.8 – 2.024)1.6875 pointsTwo techniquesand tools wereaccurately andcomprehensivelyused withthoroughexplanations;three techniquesand tools usedbut may not havebeen depictedaccurately orcomprehensively.(1.575 – 1.79)1.4625 pointsOne technique or toolwas accurately andcomprehensivelyused with thoroughexplanations; twotechniques or toolsused but may nothave been depictedaccurately orcomprehensively.(1.35 – 1.574)Content: Trends2.25 pointsTrend analysis is1.9125 pointsTrend analysis is1.6875 pointsTrends analysis1.4625 pointsDiscussion of

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