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Please select the item that does not have any run-on sentences or sentence fragments. Question options: a)  The needs of marketers are usually given priority over those of consumers.  Sources often wish to know how they can influence consumers’ adoption behavior.  In contrast, consumers may wish to know how to insulate themselves from such influence attempts or, more generally, how they can evaluate new products. 

/in /by

Please select the item that does not have any run-on sentences or sentence fragments.

Question options:

a) The needs of marketers are usually given priority over those of consumers.  Sources often wish to know how they can influence consumers’ adoption behavior.  In contrast, consumers may wish to know how to insulate themselves from such influence attempts or, more generally, how they can evaluate new products.  The source bias in marketing diffusion studies may lead to highly applied research that, although methodologically sophisticated, deals with trivial diffusion problems in a theoretical sense, as a result, we may know more about consumer preferences for deodorant scents and the taste of beer than about how to best advance the theory of diffusion.
b) The needs of marketers are usually given priority over those of consumers.  Sources often wish to know how they can influence consumers’ adoption behavior.  In contrast, consumers may wish to know how to insulate themselves from such influence attempts or, more generally, how they can evaluate new products.  The source bias in marketing diffusion studies may lead to highly applied research that, although methodologically sophisticated, deals with trivial diffusion problems in a theoretical sense.  As a result, we may know more about consumer preferences for deodorant scents and the taste of beer than about how to best advance the theory of diffusion.
c) The needs of marketers are usually given priority over those of consumers.  Sources often wish to know how they can influence consumers’ adoption behavior.  In contrast, consumers may wish to know how to insulate themselves from such influence attempts.  Or, more generally, how they can evaluate new products.  The source bias in marketing diffusion studies may lead to highly applied research that, although methodologically sophisticated, deals with trivial diffusion problems in a theoretical sense.  As a result, we may know more about consumer preferences for deodorant scents and the taste of beer than about how to best advance the theory of diffusion.
d) The needs of marketers are usually given priority over those of consumers.  Sources often wish to know how they can influence consumers’ adoption behavior.  In contrast, consumers may wish to know how to insulate themselves from such influence attempts or, more generally, how they can evaluate new products.  The source bias in marketing diffusion studies may lead to highly applied research that, although methodologically sophisticated, deals with trivial diffusion problems in a theoretical sense.  As a result, we may know more about consumer preferences for deodorant scents and the taste of beer.  Than about how to best advance the theory of diffusion.
 
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