Review attached project doc. I will up load course readings if interested in project. Due Feb 3rd.
Review attached project doc. I will up load course readings if interested in project. Due Feb 3rd.
Project One: Leadership Theories/Approach/StylePurpose:In the first assignment, students are given a scenario about Global DeliveryDirect (GDD), a Norfolk, England medium-sized global delivery company thatwas started in 1968 by four college friends. . The purpose of this exercise is tosee if you can identify the GDD leader in the potential candidates that will behired to lead the new boutique services department.Outcome Met by Completing This Assignmentuse leadership theories, assessment tools, and an understanding of therole of ethics, values, and attitudes to evaluate and enhance personalleadership skillsBackground:Andrew Rockfish and the co- owners have been looking for a competitive edge inthe North American market that will translate well to the other divisions. A recentmeeting of the owners resulted in the decision to target business organizationswith custom services. This decision stems from recent feedback from customersthat revealed that for GDD to anticipate the needs of their clients, suppliers andservice vendors, the Company needed to decrease the turnaround time indelivery and the mailing of small packages and letters. Rockfish has decided tooffer “boutique” services to its business customers. Catering to businesses willallow GDD to provide personal services that Fed Ex and UPS cannot offer.Customizing the services will allow GDD to increase prices while creating a newniche in the market. It was decided that the initial roll out of this idea would startin the US where an imminent threat from competition lies. Rockfish was onboard with this idea and began a campaign with the rest of the Company to findideas that would help encourage the new ‘Business First” strategic plan.In response, a sales manager from the mid-west sales team brought thisfollowing idea from their brainstorming session for Rockfish’s consideration. Thesales manager proposed creating several mobile packing stores that woulddirectly bring customer service to businesses. GDD would not just pick up anddeliver but they would also package. This model could be viewed as an UPSstore on wheels. The team got the idea from a local delivery service that starteda similar business as a Mail Store on Wheels and it seemed to be doing well.The mail company has five “Mail on Wheels” trucks and focuses on taking smallbusiness, not individuals, away from the three local UPS and Kinkos stores.After a financial review of the company, Rockfish decided to buy the business.Adrian Cheng, a young entrepreneur who ran the business with a philosophy that“customers always get the best of our time and service”, started Mail on Wheels.
Personal service, friendliness, and as much time as it takes to make thecustomer happy, was part of the mission statement. Employees were casuallydressed and had no deadlines except those given by the customer. Cheng hadapproximately 45 employees and ran both day and evening shifts. He had onevan that was on call 24/7. Cheng oversaw the entire operation with twoassistant managers, one for the day shift and one for the evening shift. Chengdoes not want to continue working once the merger takes place. Therefore,Rockfish has decided to hire a new manager for the new service products thecompany will offer.Rockfish has decided that you, as a new management trainee might reviewsome of the candidates for the job and help decide if the candidates have aleadership approach and style that fits the 21st century model that GDD ispromoting in its leaders.Instructions:Step 1: Preparation for Writing the AssignmentBefore you begin writing the report, you will read the following requirements thatwill help you meet the writing and APA requirements. Not reading thisinformation will lead to a lower grade:Review “How to Analyze a Case Study” under Week 4 Content. You areexpected to use the facts from the case scenario focusing on using thisinformation to determine opportunities and solve problems.Read the grading rubric for the assignment. Use the grading rubric while writingthe report to ensure all requirements are met that will lead to the highest possiblegrade.In writing this assignment, you will read and following these tasks:Task 1: Third person writing is required. Third person means that there are nowords such as “I, me, my, we, or us” (first person writing), nor is there use of “youor your” (second person writing). If uncertain how to write in the third person,view this link:http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.Task 2: Contractions are not used in business writing, so you are expected NOTto use contraction in writing this assignment.Task 3: You are expected to paraphrase and are NOT to use direct quotes. Youare expected to paraphrase, which can be learned by reviewing thislink:https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.Task 4: You are responsible for APA only for in-text citations and a reference list.
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