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Southwest is the company, also attached is last week work for you to follow

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Southwest is the company, also attached is last week work for you to follow.

Learning Activity #1

Now is the time to select a strategy (FINALLY!!), but before you identify a specific strategy to implement, you have to create a few alternatives to choose from.  During the previous week you identified the generic strategic direction for either Harley or Southwest.  It is now time to identify specific alternative strategies for implementation. Based on the strategic direction that you identified in Week 4, create 2-3 strategic alternatives, i.e., actual strategies that the organization should pursue.  Keep in mind that these alternatives MUST fit under the umbrella strategic direction you identified last week.  Be sure to fully explain each alternative and why its a good possibility including supporting rationale.

 

Learning Activity #2

Use the QSPM tool to review the alternatives identified this week in Learning Activity #1 to identify just ONE strategy to move forward (please include the QSPM in your response).   Provide a detailed explanation of the ONE strategy identified using this tool and explain why that strategy is critical to the organizations future success; be sure to use the data from previous weeks to support your explanation.

Running head: SOUTHWEST AIRLINES1Southwest Airlines: SPACE MatrixStudent’s NameInstitution
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SOUTHWEST AIRLINES2Southwest Airlines: SPACE MatrixOne of the optimal strategy formulation analytic tools relevant to the Southwest AirlinesCorporation is the SPACE matrix. This assertion rests on the fact that organization operates in amarket that is characterized by four aspects of both internal and external factors which areessential in the analysis of the SPACE matrix (Puranam & Vanneste, 2016). These factors makeup the four quadrants of a SPACE matrix upon which businesses are positioned.For example, Southwest Airlines has a strong financial strength and industrialattractiveness based on the fact that it is the prominent airline company in the United States. Onthe other hand, the company has a moderate competitive advantage and the airline market ischaracterized by a dynamic environmental stability. Thus, based on analysis of these factorsSouthwest Airlines can be asserted to be positioned in the first quadrant of the SPACE matrix asshown below.
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