The health care industry is constantly

changing and evolving. This impacts many aspects of health care administration, including marketing. New health care marketing trends are emerging, and to remain competitive, organizations must be prepared to implement these trends and engage 21st-century consumers. For this Discussion, you examine the impact of health care marketing trends and recommend strategies to help organizations prepare for the future.</span></li><li>How might marketing trends impact organizational strategic planning?</li><li>What can the organization do today to better prepare itself for tomorrow’s marketing trends?

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