The process of continually acquiring information on events occurring outside the organization to identify and

interpret potential trends is called environmental trending.

organizational scanning.

environmental scanning.

a SWOT analysis.

acquisition scanning.

The marketing department helps keep the organization focused on creating value both for it and for customers. This is accomplished by listening to customers.

developing offerings.

producing offerings.

implementing marketing program activities.

All of the above

Which of the following acts as a barrier to the development of relationship marketing? The large number of one-to-one relationships that customers are asked to sustain

The large number of products on the market

The increasing number of retail stores that are closing

The changing regulatory environment

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