Which of the following are measures used by marketing executives?

All of the following steps are part of the planning process
March 13, 2020
How Many People to SurveyPoll results are prevalent in the media,
March 13, 2020

Which of the following are measures used by marketing executives? Market share       Cost

per lead

       Retention rate

       Cost per click

       All of the above

Ideally in effective marketing planning, goals should be _____ in terms of what is to be accomplished and when. (Points : 5)       loose and vague

       as general as possible

       flexible or elastic

       quantified and measurable

       None of the above

Which marketing strategy involves retaining focus on a single product line but marketing it to new markets? (Points : 5)       Full coverage

       Market specialization

       Product specialization

       Selective specialization

       Market-product concentration

 
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