All of the following steps are part of the planning process used to develop an organization’s advertising program,

except identify the target audience.

specify the advertising objectives.

write the advertising copy.

pretest the advertising.

schedule the advertising program.

The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are _____, risk, and ancillary services. complexity

size

durability

accessibility

acceptability

At which stage in the product life cycle would your promotional objective be to persuade the consumer to buy the product rather than substitutes? Introduction

Growth

Incubation

Decline

Maturity

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