You are a subject matter consultant brought on by an operationally struggling, medium sized community hospital in rural Nebraska

You are a subject matter consultant brought on by an operationally struggling, medium sized community

hospital in rural Nebraska. The hospital wants a comprehensive strategic plan to help it better engage and satisfy the needs and wants of its patients and other stakeholders, attract accomplished practitioners and be more competitive with nearby other hospitals. Before you can make any recommendations, you need to understand where the hospital stands and where it wants to go. Choose the answer that indicates the correct step of the strategic process.

To attract new patients, the Community health Hospital wants to diversify services by creating new oncology and chronic diseases wings that will offer comprehensive prevention and treatment services to the countrys large aging population.