) The promotional mix includes _____, personal selling, sales promotion, public relations, and direct marketing.

promotion channel

communication chain

marketing matrix

advertising

media mix

Which of the following statements about the terms used for marketing intermediaries is true? The most precise terms used to describe marketing intermediaries are dealer and distributor.

A retailer sells to consumers.

An agent has no legal authority to act on behalf of a manufacturer.

A wholesaler is an intermediary who sells to consumers.

Broker is a synonym for a dealer.

Which of the following statements about the legal and regulatory aspect of pricing is true? The Robinson-Patman Act deals with predatory pricing.

The Consumer Goods Pricing Act is the only federal legislation that deals directly with pricing issues.

The Sherman Act deals only with vertical price fixing.

The Federal Trade Commission Act deals with predatory pricing, deceptive pricing, and geographical pricing issues.

The Consumer Goods Pricing Act and the Robinson-Patman Act deal with price discrimination.

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